Dr Justin Paul, is the Chief Editor of Int Journal of Consumer studies, a top journal with an Impact
Factor 10.0. Ranked among the top 92 highly cited Professors in Business & Economics subject
areas, in the world, his citations are increasing at record rate 700 per month, with an H Index 69.
He holds Ph.D in Business Administration from University of Brighton, England and another Ph.D
from IIT.
A former faculty member with the University of Washington, he is a Professor of MBA and
Director-Research, University of Puerto Rico, USA and is an honorary Visiting Professor-
University of Reading, England. He has also served as MBA Director & AACSB Co-ordinator at
Nagoya University, Japan and as Department Chair at IIM. Dr. Paul introduced the Masstige
model and measure for branding, CPP Model for internationalization, SCOPE framework for
small firms, 7-P Framework for International Marketing, TCCM Framework and SPAR-4-SLR for
literature reviews. He holds/held honorary 'Distinguished Vis Professor/Professor of Eminence'
titles from - Lebanese American University, IIM, MS University, Parul University & SIBM. In
addition, he has taught full courses in Denmark, France, Lithuania, Poland & serves/ed as
keynote speaker at 100s of conferences incl UVSQ -France, KSMS-Korea, Polish academy &
often in India. He was a visiting professor at University of Chicago, Vienna University of Eco and
Bus- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid. He has published three best
selling case studies with Ivey & Harvard. An author of books such as Business Environment,
International Marketing, Services Marketing, Export-Import Management Management of
Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively.
He is/was an Associate Editor with Journal of Business Research, European Management
Review, & Euro Mgmt Journal.
An author of over 180 articles in SSCI journals, he has over 75 papers are in A or A star journals
of ABDC list. He has visited over 70 countries as a public speaker. He transformed IJCS as a
journal with 2300 submissions in 2023 from 575 in 2019.
